About SHOEQ

SHOEQ are the exclusive UAE distributors of Pons Avarcas, traditional Spanish shoes handcrafted in Menorca by the PONS family since 1945. Each shoe is handmade to the highest quality by the PONS shoe artisans in Spain and features super soft leather uppers and rubber soles originally sourced from recycled car tyres. 

Our shoes are durable, practical and comfortable yet stylish and fun.

We stock a whole range of colours and styles for adults and children and specialise in matching Mummy and Me shoes

We are constantly updating and receiving new stock so if your size is not available or you would like something not listed please get in touch and we are happy to order it for you.

THE PONS BRAND
The original Pons Avarcas is a family owned business located in Ciutadella and specialized in artisan Menorcan avarcas since 1945. The current manufacturers are the third generation of the Pons family that have proudly continued the family tradition. Pons avarcas are well known for being handcrafted in workshops where every last detail is given the utmost attention: from the raw materials, sourced 100% from Spain, used to their design and finishing, to achieve a product of the highest quality.

AVARCAS
Avarcas are a traditional footwear of Menorca, Spain. Menorca is the second largest island of the Balearic Islands, located in the Mediterranean. It is a highly desirable place to visit for its picturesque landscape: turquoise waters and a charming countryside peppered with white stucco houses.
Menorca is dry and hot in the summertime. The first avarcas were created over a century ago for farmers working its arid land. Crafted from all-natural leather and recycled tires, they were designed to keep farmers’ feet dry, comfortable, and protected. Pons Classic style most closely resembles these earliest avarcas. The eco-friendly style has a sole made exclusively from recycled tires. All Pons avarcas – for women, men, and children– pay homage to the authentic Menorcan avarca while serving as a go-to accessory to all those who love enduring style.

AUTHENTIC - AVARCA DE MENORCA LOGO
Look always for the Avarca de Menorca Logo. Nowadays, due to its popularity, some manufacturers have come up with many fake imitations that are far from the authentic, artisan and top quality measures and materials used in the genuine avarcas. The local goverment (Consell Insular) and the Shoemaker Association of Menorca (Associació de fabricants del Calçat de Menorca), in order to protect the traditional avarcas handcrafted in the island, have developed the sign "Product of Menorca" that ensures the highest quality standards and the authenticity of the avarcas sandal while preserving and protecting the artisans and tradition of the island.